To find a breakthrough to use the term "legend"

Coach advertising campaign, once to comply with the traditional model, it is inflexible, rigid. The arrangement of the overall strategy, advertising becomes crisp and vibrant. The demands of the advertising center is closely linked to the product,coach bags clean-cut image, the color is more gorgeous.

Although the advertising works unlike the Prada brand as a bit aggressive advertising is still to create the new face of a new brand image: look vibrant, vibrant and full of stylish modern. Coach gradual increase in the cost of advertising expenditures to enhance the brand image, and trying to "educate the distinctive features to the brand. coach factory outlet" Advertising costs reach $ 17 million in 2002.1996, themed ad campaign called "living legend", the Coach brand described as "an American legend.

The creation of print ads first class, but the overall advertising style is still traditional, old-fashioned advertising screen is very dull, white background to display products. In 1999 and 2000, the marketing campaign, continue to follow the theme of "Legend". Photographer Marion Theis Tarantino joined to give Coach bolder, more colorful features. Mr. Theis Tarantino shot a wonderful holiday promotional ads, the first selected group of the Jack La Xier puppy. These puppies naughty, funny, naive way, so the ad is full of the joy of elements. Coach around the dog launched an advertising theme propaganda campaign, has had a positive effect in the 2002 holidays.