Distribution of a full range of Coach

Distribution of a full range of Coach strengthen the integration of distribution channel strategies. High-class department stores, specifically marketing and Coach website all unified together. Mailing service while adding a uniform distribution.

coach purses Coach Inc. in the U.S. operates more than 200 retail outlets, while overseas there are 200 shops, early 2002, a joint venture with Japan's Sumitomo Corporation, Japan branch. Industry analysts believe that, Coach, strong expansion of activity, its important to adjust U.S. core consumer group the hearts of prestige.

coach outlet Its customer base without undergoing profound changes, but its customer base a broader Loyalty is the key. The biggest challenge is to provide fashionable products for trendy customers, while not alienating its core consumer base. Is the number of customers looking for a classic, enduring style, some customers are more concerned about the identity, status; other customers pragmatism, they need a practical handbag. Attracted into the new customer at the same time, the same can not alienate loyal old customers.