Fashion-wide recovery plan Coach of the recovery plan began in 1997

Fashion-wide recovery plan Coach of the recovery plan began in 1997. Coach has adjusted the company's management, manufacturing plants to Asia, the Caribbean and Europe. Coach's product line expansion of the new class of products, such as watches, footwear, jewelry, hats, scarves and gloves. coach bags A series of small clothing Coach a series of small clothing for the entire product family. When lightweight handbags more and more female consumers, Coach launched a series of products to cater to this trend.

 In 1998, Neo handbag market. This is a very light and slender style handbag made of neoprene fabric and leather mixed. Two years and to launch Hamtons brand series of accessories, including handbags, shoes and scarves. Carefully planned in 2001, the Coach brand of labeled products, in which one chain type "C" pattern decoration in the product. This series of products including handbags, hats and accessories. "Legend" publicity and marketing campaign as part of this series of products, the actual implementation of the Coach brand for many years. Coach of marketing convergence of designers selected from the historical archives of the company has accumulated a chain of "C" pattern.

coach factory outlet But only as a marker of the brand, not as a new identity. Coach's usual style is simple, realistic brand. In the fall of 2002, the Hamptons Hobo hand, its package for the aspirations of the urban residential characteristics, so an increase in the product leather and buckles ornament, a light weight suede handbag light tan and military green color. Market new products, jeans, belts, striped scarf, Tate Saar plaid accessories.In the spring of 2002, Coach launched a men's products. And women's products, including footwear, scarves, bags, luggage, briefcase, belt and other many categories of products.